Virgil Abloh: Nike. ICONS
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Arts & Photography , Graphic Design , Commercial , Fashion Design |
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Virgil Abloh (1980–2021) was a multi-hyphenate creative that often rejected classification on creativity. He operated in the realms of Art, Design, and Culture in conjunction with advocacy, mentoring, and philanthropy in the spaces he occupied. After earning a degree in Civil Engineering from the University of Wisconsin-Madison, he completed a master’s degree in Architecture at the Illinois Institute of Technology (IIT), Chicago. At IIT, while studying a Bauhaus design curriculum devised by Mies van der Rohe, Abloh began to craft the principles of his broader art practice. The Museum of Contemporary Art Chicago presented a major traveling survey of Abloh’s work in summer 2019—one of the highest attended exhibitions in the museum’s history. Abloh was the Chief Creative Director and founder of Off-White and from 2018 to 2021 Men’s Artistic Director at Louis Vuitton, amongst other endeavors.
The Sneaker as (Hyper)Object
In 2016, sportswear manufacturer Nike and fashion designer Virgil Abloh joined forces to create a sneaker collection celebrating 10 of the Oregon-based company’s most iconic shoes. With their project The Ten—which reimagines icons like Air Jordan 1 , Air Max 90 , Air Force 1 , and Air Presto , among others—they reinvigorated sneaker culture.
Virgil Abloh’s new designs offer deep insights into engineering ingenuity and burst with cultural cachet. Drawing on the genius of the original shoe using lettering, ironic labels, collage, and sculpting techniques, Abloh plays with language and sculptural elements to construct new meaning. Inspired by the wit of Dadaism, architectural theory, and avant-garde happenings, he analyzes what makes each shoe iconic and deconstructs it into an artistic assemblage , making each shoe into a piece of industrial design, a readymade sculpture, and a wearable all at once .
Copyright: Virgil Abloh/Nike
Icons traces Abloh’s investigative, creative process through documentation of the prototypes , original text messages from Abloh to Nike designers, and treasures from the Nike archives .
We find Swooshes sliced away from Air Jordans and reapplied with tape or thread, Abloh’s typical text fragments in quotation marks on Air Force 1, and All Stars cut into pieces.
We take a look behind the scenes and witness Abloh’s DIY approach, which gives each model in the collection its own unique touch.
The book documents Abloh’s cooperative way of working and reaffirms the power of print. For its design Nike and Abloh partnered with the acclaimed London-based design studio Zak Group . Together they conceived a two-part compendium, equal parts catalog and conceptual toolbox. The first part of the book presents a visual culture of sneakers while a lexicon in the second part defines the key people, places, objects, ideas, materials, and scenes from which the project grew . Texts by Nike’s Nicholas Schonberger , writer Troy Patterson , curator and historian Glenn Adamson , and Virgil Abloh himself frame the collaborative work within fashion and design history. A foreword by Hiroshi Fujiwara places the project within the historical continuum of Nike collaborators.
Product details
| Main Specification | |
|---|---|
| Publication date | 2020 or November 15 |
| Brand | by Virgil Abloh (Author) Format: Hardcover |
| Item Weight | 5.05 pounds |
| Product information | |
| Language | English |
| Others | |
| Product Type | Fashion Design |
| Edition | English |
| Publisher | TASCHEN |
| Print length | 352 pages |
| ISBN-10 | 383658509X |
| ISBN-13 | 978-3836585095 |
| Dimensions | 11.69 x 10.04 x 1.18 inches |
| ISBN10 | 383658509X |
| ISBN13 | 978-3836585095 |
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